Greg Norman to Endorse Land Rover
by JASON MOORE
Land Rover North America has recently launched a bold marketing campaign that features professional golfer and Land Rover brand endorser, Greg Norman. The new marketing campaign is a continuation of the “Designed for the Extraordinary” marketing campaign. Land Rover’s ad will highlights Norman’s two and a half-year relationship with Land Rover North America.
According to Finbar McFall, Vice President of Marketing, Land Rover North America, “This segment showcases the image that binds Greg Norman and Land Rover. With a play on words, the campaign reiterates that performance, luxury, technology, comfort, and drive are top priorities for both brands.”
Norman being one of the world’s top athletes and entrepreneurs greatly relies on performance not only in his game and work but more so for his everyday life. His success depends greatly on go-anywhere transportation whether it’s by air or by land. His Gulfstream G550 jet, Bell 407 Helicopter, and Range Rover Supercharged provides the golfer with the luxury, performance, and capability that he needs to conquer unfamiliar territories.
The 2007 Range Rover Supercharged 4.2 liter V8 engine revs up 400 horsepower and 420 lb-ft of torque. It can sprint from 0 to 60 mph in 7.1 seconds. Land Rover’s flagship vehicle instigates confidence even in difficult situations and at the same time provides effortless performance needed for daily driving.
The new 2007 Range Rover Supercharged is also equipped with high quality car components such as Land Rover catalytic converter that boost its performance.
The latest Greg Norman campaign is actually its second run starting the time that the famous golfer has contracted a deal with Land Rover in the year 2005. The new campaign will be seen in a number of limited luxury lifestyle, golf, business and technology, epicurean and travel publications. The new ad was shot at the Palm Beach International Airport in West Palm Beach, Fla. The campaign has debuted mid-June and will run through the end of the year.
The new marketing campaign will also include Land Rover and Greg Norman Collection of clothing line, which has established cross-promotion with co-branded items and are now available in the latest Land Rover Gear catalog. For more information on Land Rover Gear simply log on to http://www.landroverusa.com/.
Land Rover North America is part of Ford Motor Company’s Premier Automotive Group with headquarters in Irvine, California. Land Rover has established operation sin the US in 1986 and presently imports and distributed Range Rover, Range Rover Sport, LR3 and LR2 vehicles that are manufactured by Land Rover in Solihull and Halewood, England.
The worldwide operations of Land Rover are wholly-owned by the Dearborn, Michigan-based automaker, Ford Motor Company. For details on Land Rover retailer nearest you just call 800-FIND-4WD or log on to LandRoverusa.com